**Brand strategy, creative direction, and visual storytelling.**

A selection of work spanning brand development, integrated campaigns, commercial content, and editorial storytelling.

BRAND + CAMPAIGN

Building brands from the big idea to the details that make them recognizable. I work across strategy, creative direction, content, and production to create cohesive brand experiences that connect with audiences and support business goals.

FEATURED PROJECT: VANDELAY HOSPITALITY

Creative direction across an 11-brand hospitality portfolio, developing visual identities, content systems, campaign concepts, production standards, and brand experiences across multiple concepts.

Jack & Harry’s

Bar Sardine

Slider & Blues

DL Mack’s

Tei An

Bar Sardine

COMMERCIAL

Bondle Wines

Led the visual direction for Bondle Wines, developing the brand’s photography, visual identity, and content across digital and marketing touchpoints.

SALT Restaurant

Created promotional photography for SALT Restaurant, capturing the brand’s food, atmosphere, and guest experience for marketing and digital campaigns.

Gucci Beauty

Produced a viral product video for Gucci Beauty in collaboration with an influencer, blending product storytelling with social-first creative to drive engagement.

EDITORIAL

A visual practice rooted in observation, curiosity, and storytelling - bringing an editorial perspective to people, places, and the details that make them memorable.